A lot of plugin sites treat the blog as filler. That does not work for a product like MCPWP. The blog is part of the commercial stack because it explains the workflows, answers objections, and creates search coverage around the exact problems the product solves.
Why it matters
Many buyers arrive through a problem statement rather than the homepage.
The blog is where those problem statements can be addressed in practical language.
What the content should do
It should document real workflows, not generic AI hype.
It should help readers understand how the product behaves on a live WordPress site.
Why this helps SEO
Helpful posts can rank for workflow and problem queries that the homepage cannot cover well.
That makes the site more discoverable without making the main product pages bloated.
Takeaway
A useful blog makes the product feel credible.
A promotional blog makes the brand feel weaker.
Related: Claude integration