The launcher page is where the product story either becomes clear or falls apart. For MCPWP, the page has to explain that WordPress can act like an MCP server and that AI clients can operate real workflows safely.
The structure that works
Problem statement.
Workflow categories.
Setup path.
Proof that the workflow really runs.
Why layout alone is not enough
A nice page without a clear flow will not convert.
A clear flow without proof will not convert either.
What the visitor needs to learn
What the product is.
Who it is for.
How to begin.
What the first successful outcome looks like.
Takeaway
A good launch page turns a tool into a product.
That requires both visual design and a clear operating story.
Related: MCP integration guide